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Tweed Bait, NSW

About the Business

Tweed Bait began in 1967 when founder Ray Lederhose started operations from a small shopfront on Wharf Street in South Tweed Heads. More than 50 years on, the business has grown into Australia’s largest bait wholesaler, operating a fleet of 22 refrigerated delivery trucks servicing the entire East Coast.

With seven warehouses stretching from Townsville down to Victoria, Tweed Bait supplies major retailers such as BCF and Anaconda, as well as independent service stations, supermarkets, zoos and aquariums — all supported by a strong distribution network and a commitment to consistent product quality.

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Challenge

Tweed Bait needed reliable freezer solutions that could adapt to a variety of store layouts without compromising product visibility or sales potential. With frequent new customer setups and upgrades for existing partners, quick availability was essential.

 

To meet these operational demands, the company wanted a supplier with enough model variety to suit different planograms while still presenting their products cleanly and effectively.

Solution

Tweed Bait selected Bromic as their preferred freezer supplier due to the breadth of our range and our ability to support fast turnaround needs. According to NSW State Manager Ryan Berry, “Bromic has always been ultra-reliable in meeting these needs for our company.”

 

They were seeking units that were durable, affordable and visually tidy — capable of representing their brand well across a wide variety of retail environments. Bromic’s Chest Freezer with Sliding Glass Top offered the ideal balance of functionality and presentation.

 

CF0700FTFG – NR – Flat Glass Lid Chest Freezer
A spacious freezer featuring sliding glass lids that provide a clear, uninterrupted view of products while maintaining a clean and durable appearance. Its generous interior capacity supports strong product placement and contributes to higher turnover across Tweed Bait’s customer base.

 

The consistency provided by the Bromic chest freezers has helped standardise layout, improve visibility and strengthen product presentation across all partner stores.

“The quality of the product and versatility to suit different needs, as well as the ease of placing orders with quick availability, is impressive.”
— Ryan Berry, NSW State Manager