BP Rockdale is a 24-hour service station in the centre of Rockdale in Sydney’s St George area. Franchisee Raf Hayek, supported by his team of 11, has been operating the store since 2019, drawing on over 30 years’ experience running local cafés, restaurants and service stations. The team’s focus on customer service and convenience has made them a favourite among locals.
BP Rockdale services a busy community of working professionals, gym goers and young families. Over the past 6 years, Raf has worked hard to modernise the store layout and expand the product range to suit the needs of his customers.
With demand for quick and easy healthy choices on the rise, Raf saw an opportunity to provide fresh fruit alongside protein and energy drinks. Going in, he knew that, to showcase these products effectively, he would need the right refrigerator. High performance and reliability were top of the list to cater to the fast-moving demands of the store, and with only compact space available Raf was looking for something that would fit in seamlessly, while standing out to customers.
With his years of experience in the industry, Raf already knew that Bromic is known for quality, performance, and value for money. Working with Café Ideas, he selected a Bromic 1875 semi-vertical multideck display fridge with hinged doors, chosen for its ability to:
Café Ideas coordinated a quick and seamless delivery and installation which allowed Raf and his team to stock the shelves and start servicing their customers with fresh, healthy food and drinks right away.
Since the installation, BP Rockdale has seen an impressive increase in sales across its fresh food and drinks range. The sleek, crisp presentation has inspired impulse purchases, while the energy-efficient operation aligns with Raf’s focus on cost effective, sustainable upgrades.
Raf is very pleased with its performance and presentation and is already considering adding a second unit!
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