Queen Street Delicatessen, NSW

Challenge

The deli’s original refrigerated food display cabinet had been custom-built to fit the angular shopfront window. After more than 23 years of service, it was no longer performing as needed. The double glazing had failed, dirt had built up between the glass panels, and ageing fluorescent lighting made it difficult for customers to see the food on display.

Given the unique shape of the space, the team explored several options including rebuilding the cabinet top while retaining existing mechanical components. Recognising that these approaches would fall short in terms of presentation and practicality, it was decided that a new cold food display was needed, one that would suit the space, improve visibility and honour the deli’s character.

Solution

As the cold food display is the first thing customers see when approaching the store, the replacement unit needed to be visually inviting as well as highly functional. Bromic’s customer service team supported Queen Street Delicatessen throughout the process, from selecting the right model through to delivery, follow-up and staff training.

FD41800C-NR – Cold Food Display

A 1800mm-wide display unit recommended specifically for the deli’s street-facing window. Its clean, modern design, angled white shelves and high-impact LED lighting instantly refreshed the shopfront and significantly improved product visibility.

Soft-cool refrigeration technology helps maintain freshness, while invisible heating elements and an internal air curtain prevent condensation on the glass. Sliding rear doors allow easy staff access while minimising temperature loss, and removable shelf inserts make daily cleaning straightforward.

The new display has revitalised the deli’s street presence, making better use of the window space and ensuring products are showcased clearly and attractively – supporting both customer experience and day-to-day operations.