LiveLife Australia was started by a group of enterprising farmers, producers and manufacturers wanting to bring fresh organic produce and products direct from Australian and Asian farmers to the customer, with full transparency on product origins so shoppers know exactly where each item comes from. By streamlining the distribution and handling process they’ve made their farm to table concept accessible to everyday Australians.
New to retail, the LiveLife team found themselves in unfamiliar territory. With a desire to provide an immersive in-store experience for their customers, they focused on ensuring adequate food storage and enticing display options for their fresh and frozen products that would fit in with the aesthetics of the store. As a vegetarian/vegan outlet, they faced the added complexity of needing to place dairy products in a section that would be clearly separated from vegan products, making it easier for customers to navigate the selection.
Their vision was to create a clean and clear shopping experience where customers browse with confidence (and without confusion). This meant they needed a reliable refrigeration partner who could help them provide clear product separation and deliver dependable performance. And that’s where Bromic came in, supplying several UF1000LF units for the store.
The LiveLife team equipped the store with several of these units, achieving a modern, minimalist look that reflected their brand perfectly. Bromic’s refrigeration solutions helped them naturally integrate their refrigeration with the store’s design, delivering stylish functionality, and helping customers to find what they needed quickly and easily.
Bromic’s range aligned seamlessly with our store’s aesthetics. Its sleek, clean design beautifully complements our store’s interior, and the quiet operation adds to a pleasant shopping experience for our customers.
– Kim, Operations Manager
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