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Central Seafoods, WA

About the Business

Central Seafoods is a long-standing distributor of premium seafood and Australian game meats, supplying retail-ready packaged products designed for convenience and quality. Their Malaga retail store in Perth attracts customers looking for fresh, seasonal and locally sourced seafood and game products for home cooking. A reputation built on enticing displays, friendly service and consistently high-quality produce has made Central Seafoods a trusted name within the community.

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Challenge

With both frozen and chilled products on offer — and only 50sqm of retail space to work with — Central Seafoods needed a mix of refrigeration solutions that delivered strong product visibility without taking up valuable floor space. Customers needed to be able to clearly see the range without opening doors, and the equipment also needed to align with the business’s plan to scale into a much larger showroom and expanded retail store in the near future.

 

Solution

Having relied on Bromic Refrigeration for more than a decade, Central Seafoods once again turned to Bromic to support both immediate needs and future growth. For their Malaga store, a combination of island freezers and cold food displays was recommended to maximise visibility, create a flexible layout and achieve strong product presentation in a compact space.

 

Irene Eco 185 & Irene Eco 250 – Island Freezers
Two sizes from Bromic’s professional range were supplied, offering the flexibility to be used alone or stacked in different configurations. This modularity allows for a seamless display solution across various floor layouts. The curved lids increase display depth and storage space, while installation is simple thanks to 10A plug-and-play operation that requires no additional approvals.

 

FD4T1200C-NR & FD4T1800C-NR – Cold Food Displays
These units provide clear visibility for fresh seafood, featuring three adjustable shelves plus a base to maximise display area. Soft-cool refrigeration technology supports prolonged freshness, and an internal air curtain with invisible heating elements helps prevent condensation. Self-closing sliding rear doors improve workflow and reduce temperature loss during service.

 

Thanks to their modular design, all units selected will transition effortlessly into the upcoming expanded store and showroom, supporting the business well into its next stage of growth.

“For our retail store, we mixed and matched Bromic’s 1.85m and 2.50m wide Irene island freezers. This solution works perfectly to maximise display area and make the most of our limited floor space.”
— Ryan Ivanov, Owner