IGA Breakfast Point has been a mainstay of the local community since it opened in 2011, building a reputation for friendly service and quality. Locals especially love the store’s fresh deli options, and their range of convenient ready-to-go meals. The independently owned supermarket offers a full grocery range alongside their busy deli and hot food section.
The team at IGA Breakfast Point wanted to introduce a convenient and easy to manage way to display ready-to-eat hot foods that would be strategically positioned in a visually appealing way to tempt hungry customers and encourage impulse purchases. With busy lunchtime and early evening trade, the unit needed to be a consistent performer through peak demand (11am – 1pm and 4-7pm) with the need for constant staff oversight.
Knowing what was most important to their staff and customers, they had some clear priorities:
The team kept presentation and performance top of mind when selecting a new open hot display to be placed at the front of the store, a high foot traffic area perfect for catching the attention of busy shoppers, while also being a convenient location for easy restocking and cleaning.
The unit is mostly stocked with top sellers like roast chicken and nuggets, but customers will also find pies, burritos and pasta. With such a diverse mix of foods, maintaining a consistent temperature is crucial. The display was pre-set to maintain a steady 73°C across all four shelves and preheated for 20-30 minutes each morning to ensure reliable results all day.
Managers and staff were given hands-on training during installation to make sure that they were confident with cleaning and maintaining the unit, making the day-to-day operation a breeze.
It’s made a real difference. Since the unit was installed, the IGA Breakfast Point team have enjoyed great results:
Sales: Hot food sales are up by 50%, with roast chicken increasing from 20 to 35 chickens sold per day, along with the additional sales of pies, nuggets and pasta dishes.
Design: Staff have praised the “sleek black look” of the cabinet and found it is the perfect size for the location.
Ease of use: The display is easy to operate and maintain, allowing staff to focus their time on delivering their famous friendly customer service.
Efficiency: The display has proven to be reliable and efficient, maintaining food quality while saving time during busy service periods.
Performance: The unit consistently maintains safe temperatures, with no dips in food quality.
“The unit looks great, is easy to use and keeps everything at the right temperature. We’ve seen about a 50% increase in hot food sales – it’s made a real difference.” – Alyssa, Store Manager, IGA Breakfast Point
The result is a solution that saves time, keeps food looking and tasting its best, and offers convenience to customers on the go.
Looking to enhance your store’s grab-and-go offering?
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